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Ten Out Of 10:00 - Misinformation in the Housing Market

November 10, 2025

Ivy discussed what’s currently frustrating her about the housing market — including the factors holding back a stronger rebound. She also highlighted some of the lesser-discussed headwinds impacting the sector.

News Articles

Business Insider - Zelman & Associates called the housing market's downturn long before it started.

Business Insider - Zelman & Associates called the housing market's downturn long before it started.

Alan believes the housing market won't recover any time soon and a housing market recovery will take years. He said, "We were seeing levels of inflation, at least in our part of the world, housing, that clearly were not healthy, clearly were not sustainable," he said. "It should have been clear to everybody that if things continued at that level that there were going to be problems."

The Wall Street Journal - Builders Say They’re Ready for This Housing Slowdown...

The Wall Street Journal - Builders Say They’re Ready for This Housing Slowdown...

Surging mortgage rates have quickly turned the tables for would-be buyers qualifying for loans. As a result, a slowdown of qualified buyers have significantly decreased. The Las Vegas market is already seeing a meltdown. Ivy provided her thoughts saying, “How rapidly things have deteriorated is pretty remarkable,” but “there’s a huge difference from the go-go days of exotic mortgage products and no money down,” with the latter quote referring to the loose lending environment before the 2007 crisis.

15th Annual Housing Summit - Watch On-Demand

15th Annual Housing Summit - Watch On-Demand

Our Housing Summit has come to an end. However, you can still register and watch all of the recorded sessions on-demand. Let our elite team of experts help you navigate the housing ecosystem. Past attendees have called this "the best conference they have attended in any industry leaving with actionable insights."

M&A Announcement - Great Southern Homes Company Sale to DiamondHead

M&A Announcement - Great Southern Homes Company Sale to DiamondHead

Zelman is serving as exclusive M&A adviser to DiamondHead Holdings (Nasdaq: DHHC) in connection with its recently announced acquisition of Great Southern Homes, Inc. (GSH), valuing the combined company at a pro forma enterprise value of $572 million. GSH is one of the largest and fastest-growing private homebuilders in the Southeastern U.S. focusing on entry-level and move-up buyer segments and employing a “land light” operating model.

Fortune - ‘Poison’ Ivy Zelman - The Analyst Who Predicted The 2008 Housing Bust...

Fortune - ‘Poison’ Ivy Zelman - The Analyst Who Predicted The 2008 Housing Bust...

Fortune highlighted Ivy's past housing market predictions and focused on her current view that once again have housing bulls sweating with her bearish assessment of U.S. home prices in 2023 and 2024. In a recent podcast, Ivy said, “So right now we’re getting a backlash of the change in direction from free money to now the rise in (mortgage) rates and inflation. So the market is poised for a fairly significant (price) correction. And we’re already seeing signs of that over the last several months.”

Newsweek - New Real Estate Sales Data Adds to Housing Market Woes

Newsweek - New Real Estate Sales Data Adds to Housing Market Woes

New home sales tumbled 12.6 percent in July according to data reported by the Census Bureau, representing the largest sequential decline since February 2021. Meanwhile, the absolute pace of activity stands at the lowest level since January 2016. Alan provided his thoughts on the pullback as well as mortgage rates’ effect on demand and affordability. He commented, "It is clear that the increase in mortgage rates combined with consecutive years of double-digit home price appreciation has significantly reduced the demand for new homes as potential homebuyers either struggle with affordability constraints or are worried about buying at the top of the market."

Newsweek - Housing Market Decline Begins as Consumer Confidence Crashes

Newsweek - Housing Market Decline Begins as Consumer Confidence Crashes

June sales of new single-family homes have dropped below estimates. Dennis provided his thoughts on the Census Bureau's new home measure, the demand for homes as well as our proprietary homebuilding survey results from June. Dennis commented, "There's no question that the demand environment is quite weak at the moment."