Real Estate Services Research That Cuts Through Market Noise

Zelman’s Real Estate Services research delivers clear, data-backed insight into trends in existing home sales and home prices, as well as residential brokerage performance amid shifting market conditions. Through proprietary surveys and deep analysis, we help investors, operators, and strategists make sense of agent productivity, transaction trends, and competitive pressures in an increasingly noisy real estate landscape.

Comprehensive Real Estate Services Research Insights

Zelman’s Real Estate Services research integrates survey-driven intelligence with thematic and company-level analysis to capture the evolving dynamics of the residential brokerage industry. 

  • The Real Estate Broker Survey tracks trends in homebuyer demand across price points, non-primary demand trends, pending home sales activity, trends in inventory, home prices, commission rates and more.  

  • Our Thematic Reports explore broader industry shifts, including technology adoption, lead-generation economics, team formation, regulatory changes, and structural forces affecting agent count, market share, and consumer preferences. 

  • Company-Specific Reports provide detailed financial modeling, operating metrics, growth drivers, and strategic positioning for major real estate services firms. 

Together, these research components offer a holistic understanding of the factors shaping residential brokerage performance and the trends influencing transaction flow across national and local markets.


How Zelman Real Estate Services Research Shapes Market Outcomes

With the real estate services sector heavily influenced by interest rates, consumer sentiment, and competitive dynamics, Zelman’s research helps stakeholders interpret shifting fundamentals, areas of disruption, and anticipate inflection points. By combining survey data, thematic insights, and company-level analysis, our work supports better forecasting, resource allocation, and strategic decision-making. This integrated approach offers the clarity needed to navigate a rapidly evolving brokerage landscape.