Consumer

Base Camp - Consumer Panel

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Base Camp - Consumer Panel
Base Camp - Consumer Panel
Our Consumer Panel provided an on-the-ground read of the home furnishings market as the industry looks ahead to 2026. Topics included demand and traffic trends versus average ticket, margin and pricing dynamics, price point performance and trade-down behavior, and the evolving impact of Wayfair and ecommerce. We also discussed tariffs and sourcing, the role of AI and new visualization tools in the shopping journey, advertising effectiveness as search evolves, and the outlook for consolidation and onshoring.

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