Building products executives discussed navigating through a still-sluggish demand backdrop. While residential markets remain muted, suppliers are finding pockets of opportunity, such as within the high end, in the non-residential channel, and in digital and ecommerce verticals. Negatively, though, a reacceleration in cost inflation presents another challenge for executives in the near-term. However, suppliers do see opportunities in this softer backdrop to earn market share through product innovation and by leaning further into technology, which could support above-market growth despite the macro headwinds.
