Posts from March 2022

Advertising Expense Across Homebuilding Industry Plunges; A Secular Shift or Cyclical Benefit?

March 16, 2022 by Alan Ratner

In 2021, SG&A expenses across the public homebuilding industry equaled just 8.8% of sales, down 90 basis points year over year to the lowest level on record. For comparison, during the previous boom period in the mid-2000s, SG&A expenses troughed at 10.7% of revenue, while the average ratio since 2000 has been 11.8%...