CONTACT

The Zelman Buzz

Exclusive insights and analyses from our industry-leading research team

Which Mortgage Lenders Are Attracting Young Borrowers? You Might Be Surprised

November 10, 2020 by Ivy Zelman, Dennis McGill & Kevin Kaczmarek

Some mortgage lenders emphasize the benefit of capturing “customers for life”, whereby they attract younger, often first-time homebuyers as borrowers, retain servicing rights and, ideally, complete one or more future originations from that same borrower. While many lenders tout their technology...
Read More

Filed Under | homeownershipmillennialsmortgagemortgage rates

What a Democratic Sweep Could Mean For Housing?

October 29, 2020 by Ivy Zelman

As we enter the final days prior to the election, I can’t help ponder what the outcome of a Democratic sweep could mean for housing and our country, which appears to be a real potential outcome. To stay away from my political views, I’ll focus on what a sweep would mean specifically for the housing market. 
 
Read More

Filed Under | existing home saleshomebuildinghousehold formationmacro housingmortgagenew home sales

Home Price Increases Starting to Overcome Low Mortgage Rate Benefit

October 21, 2020 by Zelman & Associates

In 2019, the median and average new home cost $321,500 and $383,900, according to the Census Bureau. However, with almost 95% of purchases financed with a mortgage, it is not the total cost, but rather the monthly payment...
Read More

Filed Under | affordabilityhome pricingmacro housingmortgage ratessurvey

Home Improvements Among Pandemic Spending Winners – Can It Sustain?

August 11, 2020 by Zelman & Associates

In 2019, growth in consumer expenditures was solid, increasing 4% from 2018, a trend that continued into January and February of this year with consistency across spending avenues. However, the pandemic upended consumer habits and priorities...
Read More

Filed Under | home improvementmacro housing

Pandemic or Inventory – What is Driving Relative Strength in New Home Sales?

July 16, 2020 by Zelman & Associates

In so many ways, COVID-19 has altered the way one might describe their home – a place to shelter, their office, a school room, a safe haven, and more. With that has come many opinions and surveys about how consumers are thinking about owning versus renting, urban locations versus the suburbs or expensive job centers versus... 
Read More

Filed Under | existing home salesnew home salessurvey

Unemployment Not a Problem in For-Sale Market - Too Good To Be True?

June 19, 2020 by Zelman & Associates

As we recently explored in our Unemployment and Housing report, contrary to perception, spiking unemployment of late has cast a wide net, reaching across ages and income cohorts. While the traditional overhang...
Read More

Filed Under | demographicsmacro housing

Will Declining Marriage Rates Pressure Single-Family Housing Demand?

May 18, 2020 by Zelman & Associates

Earlier this month, the latest data for marriage rates were released, and the lowest national propensity in over 150 years drew some startling headlines across the media. Inability to afford marriage and young ...
Read More

Filed Under | demographics

What Might Plunge in Multi-Family Operator Sentiment Mean?

April 23, 2020 by Zelman & Associates

Like most businesses, multi-family operators and developers are navigating unprecedented conditions resulting from COVID-19, led by uncertainty related to rent collections, spiking unemployment, capital availability ...
Read More

Filed Under | apartmentssurvey

Strong Aggregate Jobs Numbers as Housing Read-Throughs Stay Positive

February 21, 2020 by Zelman & Associates

Following December’s shortfall to headline expectations, the January employment report rebounded favorably on an overall basis and factors most influential to housing remained positive. Notably ...
Read More

Filed Under | macro housing

Media Analyses of State Population Trends Biased to Fit Convenient Narrative?

January 24, 2020 by Zelman & Associates

Many factors influence where people live, including where they were raised, employment opportunities, housing affordability, quality of life, weather and more. Lately, most media headlines seem to be isolating tax reform ...
Read More

Filed Under | demographics